This website is run by Guangzhou Ouwei Trading Co., Ltd. All purchases and order fulfillment on this site are governed by our published terms of service, privacy notice, return rules and shipping terms. By completing a purchase, you acknowledge and agree to all provisions outlined on this page.
Please read this Privacy Policy carefully. Whenever you access and use our services, you confirm you have reviewed this notice and understand how we collect, use and share your personal data as described below.
“Personal information” means data that identifies you or can reasonably be linked back to you or another natural person. It excludes anonymized or de‑identified data that cannot be used to identify or associate with you. Based on how you interact with our site, your geographic location, and in compliance with applicable laws, we may gather and process the categories of personal data listed below, alongside derived insights from such information:
We may obtain personal data from these sources:
We deploy cookies, pixel tags, web beacons, local storage and other tracking tools across our site to automatically collect usage and device data. The cookie types we use include:
Essential Cookies: required for basic website functions such as login, shopping cart operations, checkout workflows and site security; these cannot be disabled.
Analytical / Performance Cookies: help us understand visitor behaviour, measure traffic volume and refine website performance.
Marketing / Targeting Cookies: used to serve relevant advertisements and track campaign performance across external websites.
You may adjust or disable cookies through your browser settings. Disabling certain cookie types may break some website features. Where local regulations demand consent, we will collect cookie approval via our site‑wide consent banner. We respect Global Privacy Control signals as explained in the section about your rights and choices.
Subject to your platform interactions and the services you use, we may process your personal data for the following purposes:
We use your personal information to fulfill contractual obligations, process payments, complete order delivery, retain your preferences and product interests, send account‑related alerts, manage purchases, returns and exchanges, create and maintain your account, arrange shipment and return logistics, enable product reviews, and deliver customized shopping experiences such as product recommendations. This data also supports ongoing optimization and upgrades to our online services.
We process your personal data for promotional initiatives, including sending marketing messages via email, SMS or postal mail, and displaying targeted ads on our store or external platforms based on your browsing, cart and purchase history.
We authenticate user accounts, maintain secure payment and shopping environments, detect, investigate and take action against fraudulent, unlawful, unsafe or malicious activity, protect public safety and safeguard our platform. If you register an account, you are responsible for keeping your login credentials secure. We strongly recommend not sharing your username, password or other access details with any third party.
We rely on your personal information to provide customer support, respond to enquiries, deliver effective assistance and maintain our ongoing business relationship.
We process personal information to comply with applicable legislation and valid legal requests from law enforcement or government agencies, conduct investigations for pending or potential litigation, and enforce our terms and policies.
We may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy, including the scenarios below:
This store is hosted on Shopify’s infrastructure. Shopify collects and processes your personal information related to your access and use of our services to run and continuously improve its platform. Data you submit will be transferred and shared with Shopify and relevant third parties, which may be located outside your country of residence.
We use advanced Shopify features that draw on data generated from your interactions with our store and other merchants. Where Shopify processes personal information for these enhanced functions, Shopify acts as an independent data controller and bears responsibility for responding to your data rights requests.
You may review the Shopify Consumer Privacy Policy for further details about its data practices and available user rights, and visit the Shopify Privacy Portal to exercise applicable rights.
Our site may contain hyperlinks to external websites operated by independent third parties. When you navigate to these unrelated external sites, please review their separate privacy and security policies. We provide no warranty and accept no liability for the privacy protection, security or content accuracy of these outside platforms.
Information shared on public or semi‑public channels, including third‑party social media platforms, may be accessible to other users without usage restrictions. Inclusion of external links does not represent endorsement of those third‑party platforms or their operators unless explicitly stated on our website.
Our services are not intended for minors under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. If you are a parent or legal guardian and believe we have obtained a child’s personal data, please reach out using the contact details listed below to request deletion.
As of the effective date of this Privacy Policy, we have no actual knowledge that we “sell” or “share” (as defined under applicable legislation) personal information belonging to individuals under 16 years old.
No data security system can guarantee complete protection, and we cannot promise absolute data security. Data transmitted to us carries inherent risks during online transmission. We advise against sending sensitive or confidential information through unsecured communication channels.
The retention period for your personal information depends on multiple factors, including whether data is required to maintain your account, deliver our services, meet statutory obligations, resolve disputes and enforce contractual terms and policies. Personal data will only be stored for the reasonably necessary duration to fulfill the stated purposes.
Depending on your country of residence, you may hold some or all of the rights listed below. These rights are not absolute, apply only under specific conditions, and we may decline requests in compliance with applicable laws.
If your browser sends a Global Privacy Control signal, we will treat this as an opt‑out request for your current device and browser where required by law. If we can associate the device signal with your Shopify account, this opt‑out preference will apply to your account. We do not recognize other “Do Not Track” signals outside of Global Privacy Control.
Manage Communication Preferences: You may unsubscribe from all promotional marketing emails at any time using the unsubscribe link included in our marketing messages. After unsubscribing, you will still receive transactional emails related to your account and orders.
If you live in the UK or EEA, you also hold the following rights subject to statutory exceptions:
You may exercise your rights through available functions on our store or by contacting us via the details listed below. We will not discriminate against you for exercising your statutory rights. We may verify your identity before handling your request as permitted by law. You may appoint an authorized agent to submit requests on your behalf; we require formal proof of authorization and may still verify your identity directly. All valid requests will be responded to within timeframes required by applicable legislation (generally one month for GDPR‑related requests; 45 calendar days for CCPA‑related requests, where permitted by law).
If you have concerns regarding how we process your personal information, please contact us through the official support channels below. Depending on your location, you may appeal our decision or file a complaint with your local data protection supervisory authority.
When personal information is transferred across national borders, we implement appropriate safeguards to protect the information in line with applicable data protection rules. Where required, we will use recognized contractual clauses or other legally permitted transfer mechanisms.
We may revise this Privacy Policy periodically to reflect updates to our operational practices or satisfy legal and regulatory requirements. All revised versions will be published on this website with an updated “Last updated” date, and we will issue notifications as required by applicable law.
If you have questions about this Privacy Policy and our data practices, or wish to exercise your privacy rights, please reach out to us using the details below. For purposes of relevant data protection laws, Guangzhou Ouwei Trading Co., Ltd. acts as the data controller.
Legal Operating Entity: Guangzhou Ouwei Trading Co., Ltd. Registered Address: Unit 0807, Building B1, No. 76‑4 (Self‑assigned) Chuangyu Road, Ningxi Street, Zengcheng District, Guangzhou City (Cluster Registration) Customer Service Email: service@elzenia.com Contact Phone: +86 15746545156 Business Hours: Monday to Friday: 9:00 AM‑5:00 PM
